Marketing and Branding Resources
There are a number of resources available to seafood exporters to help you market your products and build an authentic international seafood brand.
The Great Australian Seafood brand has been developed to support Australian seafood businesses to promote their products nationally and internationally.
The Great Australian Seafood brand has been developed to support Australian seafood businesses to promote their products nationally and internationally.
Great Australian Seafood Resources
Meet Our Producers
Supplier Directory
Our Pledge
Recipes
Austrade Resources
Promoting Australia’s key strengths and reasons to consider buying Australian products and services.
Industry Capability Reports for Seafood
Austrade has produced a series of Industry Capability Reports to promote Austalia’s key strengths in food beverage sectors. These are to be used in market for supply chain education and promotion. Currently there are two report available for the Seafood industry, to promote Australian abalone and Australian lobster.
Provenance and Authenticity
Agrifutures: Stories for Success Toolkit
A suite of resources to help Australian producers to build provenance, improve storytelling to better interact with consumers.
Traceability Chooser
A quick and easy quiz which produces a tailored report that will advise you on what solutions and technologies might best suit your business.
Provenance Storytelling Short Course
Learn how to build, share and use your provenance story to connect with your customers and build your business.
Other Brand and Marketing Resources
FRDC Guide to better marketing for the seafood sector
A handbook to help seafood producers harness the power of social media to drive home sustainabililty messaging.
Australia’s Nation Brand Toolkit
Australia’s Nation Brand provides you with free resources to showcase your products to the world
Using the Australian Made Logo
If being recognised as genuinely Australian is important to selling your products, certify them to carry the Australian made logo.
State Resources and Assistance
NEW SOUTH WALES
Eat More NSW Seafood
eativitynews.com/new-program-to-promote-nsw-seafood/
VICTORIA
Brand Victoria Guidelines and logos
Queensland
Queensland Seafood Marketers
queenslandseafoodmarketers.com.au/
SOUTH AUSTRALIA
Brand South Australia
WESTERN AUSTRALIA
TASMANIA
State Growth Resources
www.stategrowth.tas.gov.au/business/sectors/food_and_agriculture/resources
TASMANIAN Partner Toolkit, image and video library to help you build and promote your own Tasmanian story https://tasmanian.com.au/for-partners
NORTHERN TERRITORY
Northern Territory https://northernterritory.com/plan/useful-information/support-nt-caught
AUSTRALIAN CAPITAL TERRITORY
Coming Soon
Do you have a resource you would like to add that you think would be valuable for Seafood Exporters?
Email the details to: info@seafoodindustryaustralia.com.au